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Barclaycard vies for Valentine’s spending

February 10, 2007 by admin  
Filed under News, News-Credit-Cards

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Barclaycard has come over all loved-up and given all their credit card customers ten per cent cash back on all purchases made at Thorntons, H Samuel and Interflora until Valentine’s Day.

The credit card company is aiming to tap the profit potential of the holiday, which saw an estimated £115 million spent by UK lovebirds on gifts last year.

“We’ve teamed up with three of the country’s leading retailers of Valentine’s gifts to give our customers this great offer,” said UK managing director, Amer Sajed. “With up to £50 cash-back available, our customers can spread a lot more love for less.”

The cash-back will accrue on purchases made in store, over the phone or online and will automatically be credited to the cardholder’s account.

Such is the commercialisation of the former fertility festival that the holiday has become the second-highest card sending holiday of the year, behind Christmas and it has been tagged by some (possibly single) US commentators as a “Hallmark holiday”.

Tags: Amer, commercialisation, interflora, credit, UK managing director

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