Women put off by financial jargon, IFA says
August 15, 2007 by admin
Filed under News, News-Banking
Women tend to be “put off” by complex finance, an independent financial advisor claimed today.
According to AJS Wealth Management, female consumers prefer the “tangibility” of hard cash rather than the discussion of financial terms and higher-end commercial discussions.
Director at AJS Anna Sofat said: “One of the things [our] research threw up was that women are put off by finance; they like money. I think it comes back to tangibility.
“Money is here and now; finance is a bit high-faluting, full of jargon and complexities that they don’t necessarily want to get their heads around – not that they can’t, they just don’t want to.”
This apparent disparity between the sexes appears to reflect a difference in average wages. According to a recent report by National Savings & Investments, women still make four per cent less than male counterparts in total.
Only a marginal improvement, of three per cent, has been registered over the past seven years, as the statistics show that female salaries still have catching-up to do.
