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Supermarkets try to win back customers from discount stores

October 10, 2008 by admin  
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Over the past year households have been facing a tough time in relation to their finances, with soaring inflation and bills coupled with tighter credit conditions impacting hugely on household budgets. Amongst the products that have seen prices rocket are food products, and for many households the cost of the weekly or monthly shop has gone through the roof, making it even more difficult to make ends meet financially.

As a result of this many households have been switching to cheaper discount supermarkets for their shopping, such as Aldi, Lidl, and Netto, and discount stores such as these have reported a rise in sales figures over recent months.

This has been pulling custom away from the larger supermarket giants such as Tesco, Asda, and Sainsbury’s. However, according to recent reports these major supermarket chains have been declaring a price war in order to win custom back from the discount stores as well as from one another.

One of the supermarket giants, Tesco, has recently announced that it is launching a range of new discount branded products to help consumers to keep down the cost of shopping. Asda has also announced that it is cutting the prices on around five thousand products over the autumn in order to try and bring in more custom. Sainsbury’s plans to relaunch its own branded discount products to try and increase sales. However, the discount stores have also been increasing their ranges and advertising more in order to embrace the increased custom.

Tesco officials claim to serve around twenty million customers a week, and according to reports have plans to introduce a new budget grocery range in order to hang on to these customers. It claims that this is the biggest introduction of money saving measures that it has brought in for the past fifteen years.

Tags: autumn, Commerce, Lidl, Asda, money, discount stores

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