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Yorkshire Building Society opens 133rd branch

November 11, 2007 by admin  
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The Yorkshire Building Society is planning to increase its High Street presence by 10% over the next three years, and has recently made progress towards this goal by opening its 133rd branch in Chester.

The branch was opened amidst celebrations, with everything from champagne and white roses to town criers. Customers have already flocked to the branch to open accounts, and in light of the record number of deposits made in building societies across the UK over recent weeks officials have high hopes for the success of this newest branch.

A spokesman from the Yorkshire Building Society stated: ‘As a society, we have never veered from our main objective: to raise funds from the public via savings products that we can then lend on to those who want to buy their own homes. ‘The best way to raise those funds is through a healthy branch network. The public like this setup and I see no reason to change it. It’s not sexy, but in light of recent events at Northern Rock, it has huge customer appeal.’

The crisis with Northern Rock led to building societies enjoying huge rises in deposit levels over a matter of weeks, with worries savers taking their money out of Northern Rock and depositing it elsewhere. According to figures from the Building Societies Association there was a rise of nearly £1 billion in the number of savings deposits made in building societies following the Northern Rock crisis.

One of the customers that turned up for the opening of the new branch stated: ‘I find building societies more approachable and friendly than banks. ‘Although Chester is well banked and has its fair share of building society branches, it’s good to see Yorkshire offering more choice.’

Tom Smith
11th November 2007

Tags: building, society, branch, savings, bank, yorkshire, expand

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