High street to suffer as consumers try and save money

December 23, 2008 by admin  
Filed under News, News-Credit-Cards

Although Christmas is just around the corner many High Street retailers are not getting too excited about the flurry of activity and more importantly the huge profits that will come rolling in, namely because this is something that is unlikely to happen this year. After a particularly gruelling year in terms of finances, with soaring living costs, rocketing bills, and sky high borrowing costs to deal with, many consumers are desperate to try and put some money aside, and to do this many will have to cut back on the cost of Christmas, and reduce the amount of money that they spend on presents, food, going out, clothes, and entertainment.

Although the Bank of England has slashed the interest rate to 3% many lenders will not be passing the rate cut on until the start of December, and some may not pass the rate cut on at all.

With this in mind consumers will have little time to get back onto an even financial footing in time to spend for Christmas, and industry experts have said that retailers are facing their bleakest year for some time, with around 50 percent of families expected to cut back on their expenditure this year.

In fact, retailers are so concerned that many have slashed prices already in the run up to Christmas, with big name retailers such as Debenhams, House of Fraser, and Marks and Spencer slashing the price on clothes, household goods, and gifts by 50 percent or more in some cases.

This is to try and entice customers and boost spending levels over the Christmas period, which traditionally sees profits rolling in for retailers.

One industry official said: ‘Now is the time that households have to stop spending and start saving. And this could mean that economic activity contracts even more than it is doing at the moment. Households will have to devote more of their money to rebuilding their personal finances rather than spending it on consumer goods.’

Tags: bank of england, Electronic commerce, Christmas spending, base rate, name, year, food, run

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