Bargain Britons keeping an eye on finances
May 10, 2007 by admin
Filed under News, News-Banking
A new type of shopper is emerging in Britain, with the Bargain Braggers apparently taking over the country.
According to unbiased.co.uk, the days of showing off expensive labels are becoming a thing of the past, with more of us now keen to display our bargain hunting credentials.
Half of Brits are said to consider themselves to be ‘bargain spenders’ and this is good news for their bank accounts.
The research shows that 66 per cent of Bargain Braggers can tell you their account balance down to the nearest £10. This compares favourably to the national average which is just 58 per cent.
In addition, these people are also acutely aware of their debt situation, with 63 per cent able to recall their level of debt to the nearest £10, compared to the national average of 58 per cent.
“The kudos of wearing designer labels is a thing of the past. Bargain hunting has turned into the nation’s favourite hobby and more and more people are proud to shop for the best deal and flaunt it,” commented David Elms, unbiased.co.uk’s chief executive.
Bargain Braggers are most prominent in Scotland and Wales, with the lowest concentration appearing in the South West.
