Apology from Lloyds over call centre problems

Lloyds TSB has made an apology over problem with their call centre number, where customers calling the 0845 number were left hanging on the line to listen to a recorded message for up to ten minutes whilst being informed by an automated message that their enquiry would be dealt with as soon as possible.

The calls cost consumers three pence per minute, and around half of the cost of the call goes to the bank, which means that Lloyds was raking in a tidy profit from all the people that were left hanging on the telephone.

Lloyds recently announced that it was looking into systems that would ensure that customers of the bank received a more efficient and faster service, which made this situation all the more embarrassing for the bank. Its Bombay call centre was closed last month, after the bank claimed that the automated system could handle most enquiries. The 0845 number would also enable customer to get the telephone number of their local branch according to Lloyds, which previously customers could not do.

However, according to staff agencies the bank has failed to ensure that there are adequate staffing levels to deal with the new system, and Lloyds TSB has been accused of misleading employees, media, and customer with its claims about the automated service. Angry customers have been left holding on and paying a small fortune each time they call, the bank – which made over three billion in profits last year – has been raking in a fortune from the calls, and staff have been left to deal with the changes with no additional resources.

Over two hundred staff members lost their jobs when the Bombay centre was closed, and Lloyds have claimed that the efficiency of the automated system meant that staff members could be reduced.

Tom Smith
25th April 2007

Tags: call, cheap, india, bombay, telephone