SainsburyÂ’s reports increasing online insurance

More and more Britons are purchasing insurance online, according to Sainsbury’s Bank.

The high-street insurer says that customers are increasingly turning to the internet for taking out their car, pet and even life insurance cover.

According to communications manager Natasha Virtue, “it is a growing trend. We’re seeing a steady increase.”

This increase has also led to an increasingly competitive market: “We’re actually encouraging people to seek four quotes if possible, because the more you can shop around, the better deal you’re likely to get”, she added.

However, Sainsbury’s still encounter customers who prefer to stick with more traditional telephone purchases: “You do get people who really just want to speak to somebody and got through all the details on the phone”, Ms Virtue said.

“It’s really just up to the individual… maybe [some people are] just doing [their] research at home online, and then you’ll get people that maybe want to pick up the phone after that. So it just provides both avenues for them, really.”

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