Online shoppers one step ahead in the Christmas sales
December 28, 2007 by admin
Filed under News, News-Banking
An estimated 60 per cent of consumers used the internet on Christmas day to pre-empt the festive sales, say industry experts. 
According to a survey of over 2,000 shoppers, the Post Office said that one in five of festive online users would make a purchase over the internet.
Post Office Broadband manager Stewart Fox-Mills, said: “Whereas families traditionally fought over the TV remote control on Christmas Day, the growing popularity of computers and the internet means more people will be fighting over the mouse this year.”
Marks & Spencers launched its online sale at midnight on Christmas day and reported busy trading into the early morning.
The retailers reported particularly busy trading between midnight and 1am.
Meanwhile, shoppers are still expected in the shops in the traditional post-Christmas sales.
Industry experts are expecting some retailers to offer discounts of up to 70 per cent in an attempt to make up the slow build-up to the festive period.
