New credit card for intrepid gappers
October 17, 2007 by admin
Filed under News, News-Credit-Cards
A new credit card has been launched aimed at students taking gap years.
The prepaid Mastercard will be for general use anywhere around the world, whether in shops, online or by telephone.
Its appeal for travelling students will be that it offers them a ten per cent discount on purchases with a huge selection of partner companies worldwide.
The card is to be produced as a combined enterprise between gapyear.com, Mastercard and Advanced Payment Solutions.
Founder of gapyear.com, Tom Griffiths, said: “We’re experts in gap years and marketing to our target audience. It really is a ‘best of breed’ partnership approach with two award winning market leaders coming together to offer a new product.”
Benefits for the travel website come in the form of market research, as information on the customers’ spending habits will be passed on to it in order to build up a picture of tends and opportunities for marketing.
Recent research by NatWest bank found that over half of students taking a gap year plan to spend it earning money for university.
